In 1969, the Musée des Arts Décoratifs invited five designers to participate in the exhibition, Qu’est ce que le design? (What is Design?) Each participant represented his country.
The show included Joe Colombo (Italy), Charles Eames (USA), Fritz Eichler (Germany), Werner Panton (Denmark), and Roger Tallon (France). The five participants submitted work from their offices as well as printed responses to a series of questions about the nature of the design process.
The Eames room, entitled Three Clients, showed work that Charles and Ray had produced for Herman Miller, IBM, and the governments of the United States and India. The room featured a version of the three-screen slideshow G.E.M. It also included floor-to-ceiling photographic blow-ups of the questions posed to Charles by the museum, along with his responses.
The Eames Office later created the short film Design Q&A, which they based upon the exchange of questions and answers.