The only stated constraints of the project were the window size and that the design had to be executable by the store’s staff. The appearance of modern furniture in the windows of a major department store in Chicago testified to the growing popularity of the style to general consumers.
In George Nelson’s words, the Saarinen and Eames windows were treated as “semi-abstract, three-dimensional compositions…each relied on the furniture forms themselves for the shapes used as decoration.” The Eames window displayed Eames furniture manufactured by Herman Miller and blown-up paper shadows in the shape of the molded plywood chair designs were displayed on the back wall.
A second window was designed later in the year to complement and advertise the first Good Design exhibition opening. Some of the pieces displayed in the window reflected the flavor and spirit of the exhibition.