The Eames Office designed The Toy for adults, teenagers, and children to use as sets for amateur theatrics, as room decoration, or as tents for other toys and objects. The outside label read, “Large-Colorful-Easy to Assemble-For Creating A Light, Bright Expandable World Large Enough To Play In and Around.”
The Toy included colorful square and triangular panels, thin wooden dowels with pierced ends, and pipe cleaners for connectors.
The Office originally made large, oblong packaging for The Toy, but the owner of Tigrett Industries said stores would have difficulty shipping and shelving something in such a large box. In response, Charles and Ray created a hexagonal tube that fit the needs of the retail shops carrying the product.
Sears, Roebuck & Company included The Toy in its catalog for several seasons, and it was featured in a Life Magazine article on July 16,1951, but today it is no longer in production.