The Coloring Toy

TY_CTs003

1955 – 1958, 2017 – present

We are excited to announce that after nearly 60 years, the Eames Office is reintroducing The Coloring Toy in the fall of 2017 for all to enjoy. Now accepting pre-orders. The Coloring Toy will ship by November 20, 2017.

______________________________________________________________________________________________

Designed for and manufactured by Tigrett Enterprises, The Coloring Toy contained card-stock, coloring crayons, and butterfly clips: “All the ingredients for a kind of fun that children have enjoyed for a long time.”

Charles and Ray’s idea for the product developed as an outgrowth of a toy masks project that they started in 1950.

Each sheet of card-stock came with a variety of outlined die-cut shapes for children to color, punch out, and attach together. They could play and create by making objects, architectural structures, and abstract or realistic figures.

Historic materials

  • American Crayon Company promotional page

    1955
  • Announced in the pages of Life magazine

    1955