The Coloring Toy


1955 – 1958

Designed for and manufactured by Tigrett Enterprises, The Coloring Toy contained card-stock, coloring crayons, and butterfly clips: “All the ingredients for a kind of fun that children have enjoyed for a long time.”

Charles and Ray’s idea for the product developed as an outgrowth of a toy masks project that they started in 1950.

Each sheet of card-stock came with a variety of outlined die-cut shapes for children to color, punch out, and attach together. They could play and create by making objects, architectural structures, and abstract or realistic figures.

The Coloring Toy is not currently in production.

Historic materials

  • American Crayon Company promotional page

  • Announced in the pages of Life magazine