SX-70 (Polaroid)

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1970

In 1972 the Polaroid Corporation commissioned the Eames Office to produce a film introducing the new and revolutionary SX-70 instant-photography camera developed by Edwin Land.  

The film demonstrates several potential uses for the camera and shows how it operates. It was first shown at a Polaroid stockholders meeting and later used within Polaroid as a sales tool.

The Eames Office used live-action footage as well as animated segments to create the film.

SX-70 was the first of four films that Charles and Ray made for Polaroid. The film won a Bronze Plaque at the Columbus International Film Festival in 1975.

 

11 minutes.  color.