Macy 4-Room Display

DATE - 1951

The Macy 4-Room Display was a point-of-sale campaign designed to advertise Eames and Nelson furniture to Macy’s department store in Chicago and the Herman Miller showroom in Grand Rapids, Michigan.

Additional Information

The display showed the furniture in four different room arrangements— a living room, dining room, bedroom, and child’s room—exemplifying how the furniture could be used in a home. A center series of panels provided graphics and information about the furniture, and additional circus poster imagery accompanied for spirit. 

The Eames Office constructed the elements for the 4-Room Display, assembled the components, and installed them in the Chicago branch of Macy’s in 1951. 

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