Make It Happen Posted January 15, 2011 by Daniel Ostroff

“A little imagination” and an Eames Aluminum Group chair can help make it happen.

We connect Eames designs to this picture in at least two ways: First, the man is sitting in a chair from the Eames Aluminum Group line while working, drinking coffee, and walking his dog. This fits with how Charles and Ray thought about their designs, in that they hoped any one of their designs could serve many purposes. For example, the Eames aluminum group was originally called “The Indoor Outdoor Group,” because the Eames idea was a chair that could be used indoors or out. And another Eames connection is to the tagline, “Make it happen.” Charles and Ray frequently admonished those around them that “ideas are cheap.” It’s important to not just have an idea, but to “make it happen.”