Eames and Bang & Olufsen Posted March 25, 2001 by Daniel Ostroff

This full-page ad from the March 2006 issue of Western Interiors is a particularly interesting Eames Spotting.

The product being promoted in this advertisement is “The New BeoSound 4 & BeoLab 4” from Bang & Olufsen, a company internationally renowned for the highest quality, highest style modern audio products.

We note what Bang & Olufsen left out of the ad: They do not present their product with a fashion model, but rather, a curvaceous Eames LaChaise. Even the small portion of the chair shown speaks of “highest quality, highest style.”

Designed by the Eames Office in 1948 and presented to the world as one of the winning entries in a Museum of Modern Art design competition, the Eames LaChaise has been produced by Vitra since 1990.

Because its shape is clearly complementary to the sculptures of Gaston Lachaise, it was dubbed with its name—in effect, a double entendre. The elegant curves of this assertive seating unit enable any number of sitting and reclining positions.

Materials: two bonded fibreglass shells, chromed rod base with natural oak cruciform foot.