Project VitraPosted March 12, 2014
Project Vitra: Sites, Products, Authors, Museum, Collection, Signs
Edited by Cornel Windlin and Rolf Fehlbaum
Project Vitra began in 1957 in Birsfelden near Basel with the production of the furniture of Charles and Ray Eames and George Nelson. Today Vitra is active and known throughout the world for its products and cultural initiatives, which are evidenced by the Vitra Design Museum, its collections, and the architecture of the firm’s own corporate campus. Vitra sees itself first and foremost as a project driven by the desire and determination to design the world. This ambition is also the driving force behind PROJECT VITRA, which offers an inside look at the firm s collaboration with architects and designers, including Charles and Ray Eames, George Nelson, Alexander Girard, Tibor Kalman, Frank Gehry, Tadao Ando, SANAA, Jasper Morrison, Zaha Hadid, Hella Jongerius, Maarten Van Severen, Ronan and Erwan Bouroullec, Jean Prouve, Mario Bellini, Antonio Citterio, Alberto Meda, Verner Panton, Herzog and de Meuron, and many others. The copiously illustrated chapters with contributions by Alex Coles, Rolf Fehlbaum, Luis Fernandez-Galiano, Deyan Sudjic, and Alexander von Vegesack tell stories about the places, people, and products connected with Vitra. This overview is rounded off by a history of the firm and a comprehensive glossary.
About the Editors
Rolf Fehlbaum is Vitra’s chairman. After earning a degree in the social sciences, he founded a multiples publisher together with two partners, produced documentary films for Bavaria Munchen, and worked as adviser for education and training for the Bayerische Architektenkammer (Bavarian Chamber of Architects) beginning in 1973. In 1977 he took over the leadership of Vitra. He began to internationalize the firm, formed relationships with the leading authors in the field of design, commissioned works from some of the world s most important architects, and founded the Vitra Design Museum.</P> <P>Cornel Windlin has been responsible for conceiving and designing Vitra s home catalogues since 2004. Since 1993 he has run his own studio in Zurich. He is well-known for his work for the Museum Gestaltung Zurich (Museum of Design Zurich), the Schauspielhaus Zurich (Zurich Playhouse) under the direction of Christoph Marthaler, the Tate museums in London, and other institutions. Many of his book and poster designs have received national and international awards.