Ice Cube Celebrates the Eames Posted December 16, 2011 by Daniel Ostroff
Today, the Getty released the long-awaited Ice Cube poster celebrating Charles and Ray Eames. The Eames Office takes you behind the scenes of this classic advertisement.
The Getty’s Pacific Standard Time: Art in LA 1945-1980 has opened to the public with an expansive line up of exhibitions in collaboration with over 60 cultural institutions across Southern California. The exhibitions survey Los Angeles art during the Post War Years.
In collaboration with Pacific Standard Time, Ice Cube participated in a video and photo shoot for a poster to extol the virtues of Charles and Ray Eames and their work–in particular, their Case Study Home #8.
Ice Cube Celebrates the Eames is one of many Pacific Standard Time installments in a series that explores unexpected artistic connections between culturally influential Angelenos of different generations. Before Ice Cube did rap music, he studied architectural drafting. In honor of the Pacific Standard Time celebration, he wanted to recreate this famous photograph by Charles Eames.
The chair in the image is a rare 1953 Eames DAT-1, which was only produced in that configuration for a brief period of time. To assist the Getty in their efforts to recreate the poster, the Eames Office contacted JF Chen, a Los Angeles-based collector, to see if it would be possible to borrow this rare design from their vast and impressive collection of authentic Eames chairs. JF Chen had already installed the chair for its own Pacific Standard Time exhibition, a show called Collecting Eames: The JF Chen Collection, on view through January 14, 2012 and featuring over 400 authentic Eames designs from 1939-2011. (It’s the most comprehensive show of Charles and Ray’s work that one can see). Nonetheless, JF Chen graciously agreed to loan their DAT-1 for the Getty’s photography and video shoot.
Along with the DAT-1, the Eames Office was also able to source an authentic example of the table featured in the poster from its own collection. With the two designs in their hands, the Getty was then able to create this beloved poster featuring Ice Cube.