Go Westinghouse, Young Man! Posted April 16, 1970 by Daniel Ostroff

The attractive people in this full page 1969 TIME magazine ad are going Westinghouse in Eames chairs. In the highlighted picture on the upper left of this page, the two of them are sitting in a Eames PACA-1 chair.

The attractive people in this full page 1969 TIME magazine ad are going Westinghouse in Eames chairs. In the highlighted picture on the upper left of this page, the two of them are sitting in a Eames PACA-1 chair.

P (Pivoting) A (Armshell) C (Casters) A (Adjustable) -1 (Upholstered)

The identification of this chairs as “A” for “Adjustable” is based on the thick socket on the stem of the chair. By turning that, the height of this pivoting chair can be adjusted.

The empty Eames chair on the right is a PAC-1. There is no adjustable socket on that one.

“In the early nineteen sixties Charles Eames became a consultant to Westinghouse Electric Corporation.  He and designer Paul Rand were brought into the company by Eliot Noyes, who served as a design consultant to both Westinghouse and the IBM Corporation.  Westinghouse originally wanted the Eames Office to produce a film about its design program;  instead, Charles convinced them to sponsor a film showing their extensive product line- a far more diversified output than the refrigerators, light bulbs, and fans for which the company was popularly known.   The resulting film was entitled  WESTINGHOUSE IN ALPHABETICAL ORDER.