Fab’s Secret Weapon: Eames! Posted April 30, 2014 by Daniel Ostroff

Of Fab, Eames Demetrios says: “I think they are finding a new way to have a conversation with the public that offers an intuitive sense of design.”

In the cutthroat world of design, retailers are only as good as the brands they sell. Which is why earlier this summer Eames Demetrios, the grandson of arguably the most famous couple in industrial design history–Charles and Ray Eames–found himself at an exclusive dinner hosted by Fab.com, the design flash sale site trying to recast itself as the world’s largest design store. The folks at Fab hoped that while mingling with fellow design royalty over speck and truffle-wrapped asparagus, the preserver of the Eames legacy might just decide to sell the iconic modern furniture on its ecommerce site. “I think they are finding a new way to have a conversation with the public that offers an intuitive sense of design,” Demetrios told me that evening.

Fabs Secret Weapon Is EamesMEET JAE HAH, THE PERSUADER-IN-CHIEF WHO’S ROPED IN PRESTIGE BRANDS AND DISTINGUISHED FAB FROM FLASH SALE SITES.

Read the whole article here

http://www.fastcodesign.com/3016937/fabs-secret-weapon-in-convincing-design-brands-it-wasnt-a-bottom-feeder

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Eames Demetrios, Director of The Eames Office