Eames and Bang & Olufsen Posted March 25, 2001 by Daniel Ostroff

We find it fascinating and flattering when marketing people use Eames designs in advertisements for their own products. This ad, a full page from the March 2006 issue of WESTERN INTERIORS, is a particularly interesting one because the product being promoted, “The New BeoSound 4 & BeoLab 4” is from Bang & Olufsen, a company internationally renowned for the highest quality, highest style modern audio products.

We find it fascinating and flattering when marketing people use Eames designs in advertisements for their own products. This ad, a full page from the March 2006 issue of WESTERN INTERIORS, is a particularly interesting one because the product being promoted, “The New BeoSound 4 & BeoLab 4” is from Bang & Olufsen, a company internationally renowned for the highest quality, highest style modern audio products.

es_2006_march_westernint002_1-1
We note what they left out of the ad– Bang & Olufsen does not present their product with a curvacious fashion model; instead they show off their product adjacent to a curvacious Eames LaChaise. Even the small portion of the Eames LaChaise shown in the ad speaks of “highest quality, highest style.” Designed by the Eames Office in 1948 and presented to the world as one of the winning entries in a Museum of Modern Art design competition, the Eames LaChaise has been produced by Vitra since 1990.

Because its shape is clearly complementary to the sculptures of Gaston Lachaise it was dubbed with its name which is in effect a double entendre.  The elegant curves of this assertive seating unit enable any number of sitting and reclining positions.
Materials: two bonded fibreglass shells, chromed rod base with natural oak cruciform foot.